Charm, Myths, and the Secret to Better Sales Teams


Research results

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5 sales traits that aren’t as important as you think

For decades, generalizations and faulty assumptions have led sales organizations to hire and promote the wrong people – resulting in a turnover rate that’s 2X higher than the overall labor force.*

Now, sales leaders can get under-the-hood look at the real drivers behind sales success.

Our research of 1,500 salespeople busts myths and reveals what really gives top performers their edge. Download the results to learn about 5 personality traits that get too much credit, plus a proven strategy to transform how you hire and develop salespeople. You’ll also learn:

  • Why sales success is so widely misunderstood
  • Which assumptions should be kicked to the curb, ASAP!
  • What you can do to start building better sales teams today

* “https://hbr.org/2017/07/how-to-predict-turnover-on-your-sales-team

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